account lead // concept development // creative direction // production

For over two years, I’ve co-led a dedicated team of creatives working across time zones, formats, and disciplines to show how one of the world’s most-used platforms sets itself apart as a place that powers real relationships. Through global campaigns, original content, and strategic partnerships with cultural forces like Formula 1, Ed Sheeran, Netflix, anitta and many more, we’ve more than doubled WhatsApp’s following since 2022 and strengthened the brand at every touchpoint around the world.