Shoot the SH!T

Once upon a time, we pitched a bunch of awesome ideas to the NBA, most of which are currently being produced (also awesome). One of the ideas we had was a content series called “Shoot the Sh!t” with Chris Matthews (AKA Lethal Shooter). He and a G League player would play a game of H.O.R.S.E. with a twist. Before our player could take a shot, Chris would get to ask a personal question. Every episode would revolve around a different player and theme like R.E.L.A.T.I.O.N.S.H.I.P.S. or A.N.X.I.E.T.Y. which would also dictate the letters they shoot for.

Here’s the fun part of the story -
LeBron and Mav found out about it.
They thought it was awesome too.
So they made it.
& then forgot to tell us.

Agency:
Laundry Service & UNINTERRUPTED

Role:
Concept Development