Built to break

If you want to change the way people think about basketball, you need to break a few rules and some expectations.

The NBA G League does exactly that. It breaks the status quo. It catapults players and personnel into the next level. It breaks everything we thought we knew about developing the latest and greatest. This campaign shows the amount of sheer dedication these players put in to building the future: their own and the sport itself.

Agency:
Laundry Service

Role:
Design

 
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