Own your time

For the launch of Fossil’s new Gen 4 smart watch collection, we didn’t want to focus on the technology. Instead, our focus was to show everyone how they could own their time with it. We dove into the daily lives of Mandy Moore, KJ Apa, and Izzy Bizu, sharing how they explore their passions and make the most of their day with Fossil.

Agency:
Laundry Service

Role:
Design