discover your air network

Nike asked us to re-create some retro Foot Locker commercials for Air Max Day. So we did that. We also created an 80s cable network with a sitcom, a news segment, an aerobics show, and a cartoon, all featuring tons of incredible talent, like Shiggy and Gashi. We also made “cable” boxes for exclusive product complete with a remote control and a tv guide. We finished all of that off with a live shopping experience out of a retro-fitted Foot Locker store which we aired on Twitch. 780 million impressions, 10 million engagements, and over 200 thousand hours of content viewed.

You know, casual.


Awards:
Silver Cannes Lion:
Packaging Art Direction & Design

Cannes Lion Shortlist:
360 Brand Experience

Clio Shortlist:
Multi-Platform Social Media Campaign

Press:
AdAge
Adweek
HipHopMagz
FanSided
AdForum

Agency:
Laundry Service

Role:
Concept Development
Art Direction
Design

 

COMMERCIALS

 

NETWORK POSTERS

 
 

EXCLUSIVE PACKAGING
Each box comes equipped with manual buttons, a lenticular digital clock display, a special edition 26-page TV guide, and a functional remote that you will lose in the depths of your couch.

(Here’s a video of Gashi freaking out about his.)

 
 

AIR IT OUT
With four funny referees under one roof, what could go wrong? With Air Max on their feet, it might just be everything but their style.

 
 

THE AIR PAIR
Don’t miss the fast adventures of two young sneaker heads as they figure out Air Max Day the only way they know how; as a fresh pair.

 
 

AIROBICS
These extremely fast and effective home workouts will whip you into shape for Air Max Day. Get ready to feel the burn from head to air-cushioned heel.

 
 

DYA NEWS
Join our sneaker correspondent in a special segment we call Shoe Tips, where we’ll investigate all things Air Max.

 
 

AIR MAX SUPPLY
Shop exclusive Nike Air products through a one-of-a-kind live shopping experience. Only on Twitch.